In addition to being the editor of One Small Seed from 2009 (issue 16) to 2011 (issue 22) I wrote many features and artist profiles for the magazine, which can be seen here (select articles below). The first stop in my career, I started with the magazine as an intern after moving to Cape Town in August 2008 and worked there for three years.
It was a great time to be in publishing, just as print was threatening to become a dying medium and digital was taking off. We differentiated the magazine as a high-quality, coffee table publication and also created digital editions of all our back issues. At the time, Twitter had just established and Instagram did not yet exist. We were learning by doing and cutting our teeth in new technology as it was being born. One Small Seed was the first South African magazine to create an online TV channel, an online social network, and fully interactive digital magazines.
A pioneer in South Africa’s youth culture and media landscape, it was a brand known and loved by every young creative (and Cape Town hipster) at the time.