Sarah Jayne Fell is a writer, editor, designer, curator, artist and multimedia specialist and the founder of One Day Company and ANON. Pop Up Art Show, as well as a co-founder of Lifestyling.co.za, living and working in Cape Town.

With university degrees in English, Philosophy and Culture, Communication and Media Studies, she approaches her work in communications with an interest in identity, ideas and values. Why do we do what we do, how is it making the world better and how best to package it in a way that creatively expresses identity and ethos, and more practically, form and function.

Principally, Sarah’s work revolves around communication, culture and creative expression – often segueing between digital and physical spaces. She is interested in new ways of thinking and doing in a world in which old systems are proving themselves to be inadequate. How can we shift from a mode in which the “bottom line” is the be-all and end-all, to ways of working and being that understand that human experience cannot be reduced to productivity and profitability.

Drawing on her lifelong passion for art and writing, her work also focuses on using creativity for good and beyond that, for self-actualisation through creative expression as a tool for personal development, identity formation, healing, empathy, social exchange and collaboration. In 2019, Sarah created the platform ANON. as a way for fellow artists and writers to share ideas around important social issues, blurring the boundaries between fine art and activism, with a focus on gender diversity and promoting marginalised voices. ANON. is also about the power of art to create empathy and dialogue, with art activism as a powerful format for encouraging social change and shifting collective consciousness around important ideas.

Sarah is also interesting in exploring new ways of working and functioning that increase autonomy and connection and reduce environmental impact. Industries and channels that she works in which speak to that include online and digital media and publishing, self-publishing, content creation, communication design, social media and ecommerce.

Highly sensitive to the dangers of the attention economy, she is interested in how best to use digital tools like the Internet and social media in ways that make our lives better; enhancing personal freedom and wellbeing rather than reducing people to ‘users’, ‘eyeballs’, ‘data’ or ‘consumers’. We are more than what we buy.

Sarah was born and raised in Durban, and has been based in Cape Town since 2008. She has a BA Honours degree in English (2007) and a Bachelor of Social Sciences majoring in Philosophy, English, and Culture, Communication and Media (2006), both from UKZN and both summa cum laude.

She usually has a number of projects on the go and is most interested in taking on collaborative creative projects that require a digital communications specialist who thinks a bit differently. Contact details below.

Sarah Jayne Fell

Select speaking engagements, conversations, press and published work

2020: Opinion piece in Mail & Guardian‘s Thoughtleader: Story as psychological quest (an alternative to conspiracy theory)

2020-21: Features for Lifestyling.co.za on art, design, business and lifestyle

2014-20: Industry articles for One Day Company on content marketing

2020: 10and5 Webinar: Activism and Social Change in the Creative Industry (panel with Lerato Sengadi & Carin Bester, chaired by Carissa Cupido)

2020: Design Joburg: design chat with Donald Nxumalo interior designer & creative director

2020: Salonfestival, Cape Town: Art Activism, Curation and Image-making for Social Change (artist panel with Nicky Newman, Lindeka Qampi, Carin Bester, Andy Mason)

2020: Cape Talk: interview on Weekend Breakfast with Africa Melane

2019: Design Indaba interview: Using art activism to fight gender-based violence

2019: 44 on Long open day: Presentation on ANON. Pop Up Art Show (read transcript)

2019: Art Africa press feature: RISE: Artists unite against Gender-based Violence

2019: Beautiful Bizarre magazine press feature: ANON. Pop Up Art Show: A Dialogue on Gender

2018-20: ‘One Day’ Workshops on content marketing, social media, and digital tools for business

2018: IID presentation: Acquiring New Business through Content Marketing & PR with Haldane Martin, and other workshops on Content Marketing & Social Media for small business owners for CITI and Shopstar.

2012-15: Design Indaba: Features on design and video interviews with designers

2013: Opinion piece for Cosmopolitan Tech Hunter: Emerging designs and trends that are going to rock 2014

2013: Sawubona, SAA in-flight magazine: Faith47: Stories on the Cityscape

2008-11: Articles in one small seed magazine and video interviews for one small seed TV

View full writing portfolio

Curriculum vitae & select achievements

2020: Launched Lifestyling.co.za online publication as Head of Digital
Exhibited in Zeitz MOCAA group exhibition, Home is Where the Art is

2019-20: Curated 3 group exhibitions of 35+ artists, for ANON. Pop Up Art Show

2017: Co-founded Obs Pasta Kitchen “soup kitchen” in Observatory, Cape Town

2014: Founded One Day Company

2012-17: Digital Product Manager for Design Indaba (Head of Digital)

2010-11: Editor of one small seed magazine (features editor and copy editor 2008-10)

2008: Invited to do an internship with One Small Seed

2007: Completed English Honours degree summa cum laude
Exhibited at KZNSA members’ exhibition 

2006: Completed BSocSci degree summa cum laude (triple major: English, Philosophy, CCMS)
Joseph A.M. Naidoo Award for Excellence in English Studies
9 UKZN Merit Certificates: English, Philosophy, CCMS + Dean’s Commendation

Exhibited at the KZNSA members’ exhibition

2005: 4 UKZN Merit Certificates: Philosophy, CCMS + Dean’s Commendation

2004: UKZN rowing team: KZN Championships, RMB Universities Boat Race
Dean’s Commendation

2003: IEB Matriculation from Durban Girls’ College with distinction
DGC Matric Art prize for Practical Art & highest grade in South Africa for Art Theory / History of Art paper in Matric finals (IEB)
Directed Inter-house Choir Singing; 2nd place in Interhouse Duets
1st Flute in DGC orchestra; 2nd Flute in KZN Youth Wind Band
Gold in Harmony SA Mathematics Olympiad (Top 10 in South Africa)
Durban Rowing Club: SA championships, KZN Championships, VLC regatta

2002: DGC Grade 11 Art prize
Honours for Academics
Gold certificate for AMESA Mathematics Challenge (Top 20 in South Africa)
2nd in Inter-house Debates

2001: DGC First prize for Mathematics and Art
Honours for Music, 2nd flute in the KZN Youth Wind Band (2000-2003)

1998: Junior Dux of Durban Girls’ College

1997-8: Represented South Africa in Primary Mathematics World Contest, Hong Kong
AMESA Mathematics Challenge 2nd place (1998) and 4th place (1997)

View full CV

Contact info / press


inquiries: editor[at]sarahjaynefell.com / hello[at]onedaycompany.co.za

twitter, instagram & medium: @sarah_j_fell

Infrequent updates / news: