Sarah Jayne Fell is a writer, editor, designer, curator and multimedia specialist and the founder of One Day Company and ANON. Pop Up Art Show, as well as a co-founding member and head of digital for Lifestyling.co.za.
With university degrees in English, Philosophy and Culture, Communication and Media Studies, she approaches her work in communications with an interest in identity, ideas and values. Why do we do what we do, how is it making the world better and how best to package it in a way that creatively expresses identity and ethos, and more practically, form and function.
Principally, Sarah’s work revolves around communication, culture and creative expression – often segueing between digital and physical spaces. She is interested in new ways of thinking and doing in a world in which old systems are proving themselves to be inadequate. How can we shift from a mode in which the “bottom line” is the be-all and end-all, to ways of working and being that understand that human experience cannot be reduced to productivity and profitability.
Drawing on her lifelong passion for art and writing, her work also focuses on using creativity for good and beyond that, for self-actualisation through creative expression as a tool for personal development, identity formation, healing, empathy, social exchange and collaboration. In 2019, Sarah created the platform ANON. as a way for fellow artists and writers to share ideas around important social issues, blurring the boundaries between fine art and activism, with a focus on gender diversity and promoting marginalised voices. ANON. is also about the power of art to create empathy and dialogue, with art activism as a powerful format for encouraging social change and shifting collective consciousness around important ideas.
Sarah is also interesting in exploring new ways of working and functioning that increase autonomy and connection and reduce environmental impact. Industries and channels that she works in which speak to that include online and digital media and publishing, self-publishing, content creation, communication design, social media and ecommerce.
Highly sensitive to the dangers of the attention economy, she is interested in how best to use digital tools like the Internet and social media in ways that make our lives better; enhancing personal freedom and wellbeing rather than reducing people to ‘users’, ‘eyeballs’, ‘data’ or ‘consumers’. We are more than what we buy.
Sarah was born and raised in Durban, and has been based in Cape Town since 2008. She has a BA Honours degree in English (2007) and a Bachelor of Social Sciences majoring in Philosophy, English, and Culture, Communication and Media (2006), both from UKZN and both summa cum laude.
She usually has a number of projects on the go and is most interested in taking on collaborative creative projects that require a digital communications specialist who thinks a bit differently. Contact details below.