Paula Scher on designing in and with perspective (video interview)

In 2013 I went to London to attend the AGI (Alliance Graphique Internationale) Open Conference held at the Barbican Theatre, and got to interview a world great: graphic designer, typographer and artist Paula Scher. She’s also a partner at Pentagram Design in New York.

From the signage for a parking garage in New York to the logo for Microsoft’s Windows 8, Paula Scher talks about some of her recent work and how it is able to live in different spaces and mediums.

If you're developing identities you think in all media, which means that you're developing something that can live in two and three dimensional media and in film and in every form that there is.