Curriculum vitae – Sarah Jayne Fell

Work Experience


One Day Company (content & communications agency)

Founder, director, digital strategist and project manager of self-run content agency in Cape Town
June 2014 – present
Clients: Design Joburg, Swan Cafe, Woodstock Improvement District, Good Wine Shop, Haldane Martin, Platform Creative, Design Indaba (online publication)

Head of digital (web producer, WordPress site builder & designer, content manager, social media)
May 2020 – present

ANON. Pop Up Art Show
Founder and curator of art activist platform and pop-up gallery concept
January 2019 – present
February 2019  –  ANON. debut exhibition with 30 artists including headliners Zanele Muholi, Nontsikelelo Veleko, Lindeka Qampi, Kilmany-Jo Liversage, Danielle Clough, Mareli Esterhuizen
October 2019  –  RISE pop up exhibition featuring 40 artists, photographers & poets including Grace Cross, Kilmany-Jo Liversage, Lindeka Qampi, Nicky Newman, Carin Bester, N.D.Mazin
November 2019 to February 2020  –  RISE exhibition extended featuring 60 artists

Obs Pasta Kitchen
Co-founder, marketing, social media, content creation, public relations, project management
Cape Town, 2017-2020


Interactive Africa (Design Indaba)

Digital product manager
Other roles: editor, content writer, media manager, conference social media, event marketing; from 2015: independent consultant (website project manager, app builder)

FXI Digital (Knowledge Foundry)

Business development manager, content writer for e-learning, graphic designer
Cape Town, 2011-2012
Clients: Shell, General Motors, Hyundai, Toyota

one small seed

Position: Magazine editor
Other roles: distribution manager, copy editor and writer (online and print).
Cape Town, 2008-2011

University of KwaZulu-Natal, English Department 

English tutor (taught and mentored two English 1 classes)
Lecturer’s assistant to Matthew Shum (senior lecturer)
Durban, 2007

Education, Qualifications and Training


Social Science Degree summa cum laude
University of KwaZulu-Natal, 2004-2007
Triple major: English, Philosophy and CCMS (Culture, Communications, Media Studies)

BA Honours Degree summa cum laude
University of KwaZulu-Natal, 2008
Major: English Studies. Minor: Philosophy


IEB Matriculation with distinction
Durban Girls’ College, 2003
Subjects (all higher grade): English 1st language, Art, Mathematics, Physical Science, Ad. Maths, Zulu 2nd language, French 3rd language, Additional Mathematics


Workplace E-Learning: Creating an Effective E-learning User Experience
Dr. David Guralnick E-Learning Design Course: Kaleidoscope Learning, 2011

UX workshop and Product Management training and mentorship
Rian van der Merwe, Flow interactive, Cape Town, 2012

HTML & CSS Essential Skills
Friends of Design, Cape Town, 2013

Finance for Non-financial Managers
CBM Training, Cape Town, 2013

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
Coursera, Maryland University, USA, 2014

WordPress Essential Skills
Friends of Design, Cape Town, 2015

Select achievements

2020: Launched online publication as Head of Digital
Exhibited in Zeitz MOCAA group exhibition, Home is Where the Art is

2019-20: Curated 3 group exhibitions of 35+ artists, for ANON. Pop Up Art Show

2017: Co-founded Obs Pasta Kitchen “soup kitchen” in Observatory, Cape Town

2014: Founded One Day Company

2012-17: Digital Product Manager for Design Indaba (Head of Digital)

2010-11: Editor of one small seed magazine (features editor and copy editor 2008-10)

2008: Invited to do an internship with One Small Seed

2007: Completed English Honours degree summa cum laude
Exhibited at KZNSA members’ exhibition

2006: Completed BSocSci degree summa cum laude (triple major: English, Philosophy, CCMS)
Joseph A.M. Naidoo Award for Excellence in English Studies
9 UKZN Merit Certificates: English, Philosophy, CCMS + Dean’s Commendation
Exhibited at the KZNSA members’ exhibition

2005: 4 UKZN Merit Certificates: Philosophy, CCMS + Dean’s Commendation

2004: UKZN rowing team: KZN Championships, RMB Universities Boat Race
Dean’s Commendation

2003: IEB Matriculation from Durban Girls’ College with distinction
DGC Matric Art prize for Practical Art
Directed Inter-house Choir Singing; 2nd place in Interhouse Duets
1st Flute in DGC orchestra; 2nd Flute in KZN Youth Wind Band
Gold in Harmony SA Mathematics Olympiad (Top 10)
Durban Rowing Club: SA championships, KZN Championships, VLC regatta

2002: DGC Grade 11 Art prize
Honours for Academics
Gold certificate for AMESA Mathematics Challenge (Top 20)
2nd in Inter-house Debates

2001: DGC First prize for Mathematics and Art
Honours for Music, 2nd flute in the KZN Youth Wind Band (2000-2003)

1998: Junior Dux of Durban Girls’ College

1997-8: Represented South Africa in Primary Mathematics World Contest, Hong Kong

Select speaking engagements, conversations, press and published work

2020-21: Features for on art, design, business and lifestyle

2020: Opinion piece in Mail & Guardian‘s ThoughtleaderStory as psychological quest (an alternative to conspiracy theory)

2014-20: Industry articles for One Day Company on content marketing

2020: 10and5 Webinar: Activism and Social Change in the Creative Industry (panel with Lerato Sengadi & Carin Bester, chaired by Carissa Cupido)

2020: Design Joburg: design chat with Donald Nxumalo interior designer & creative director

2020: Salonfestival, Cape Town: Art Activism, Curation and Image-making for Social Change (artist panel with Nicky Newman, Lindeka Qampi, Carin Bester, Andy Mason)

2020: Cape Talk: interview on Weekend Breakfast with Africa Melane

2019: Design Indaba interview: Using art activism to fight gender-based violence

2019: 44 on Long open day: Presentation on ANON. Pop Up Art Show (read transcript)

2019: Art Africa press feature: RISE: Artists unite against Gender-based Violence

2019: Beautiful Bizarre magazine press feature: ANON. Pop Up Art Show: A Dialogue on Gender

2018-20: ‘One Day’ Workshops on content marketing, social media, and digital tools for business

2018: IID presentation: Acquiring New Business through Content Marketing & PR with Haldane Martin, and other workshops on Content Marketing & Social Media for small business owners for CITI and Shopstar.

2012-15: Design Indaba: Features on design and video interviews with designers

2013: Opinion piece for Cosmopolitan Tech Hunter: Emerging designs and trends that are going to rock 2014

2013: Sawubona, SAA in-flight magazine: Faith47: Stories on the Cityscape

2008-11: Articles in one small seed magazine and video interviews for one small seed TV

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