Curriculum vitae – Sarah Jayne Fell

Work Experience


One Day Company (content & communications agency)

Founder, director, digital strategist and project manager of self-run content agency in Cape Town
June 2014 – present
Clients: Kove Collection, Peerutin-Karol Architects, Design Joburg, City Improvement Districts / Geocentric, Swan Cafe, Ulving McCabe Fine Art, Good Wine Shop, Joostenberg Wines, Ernst Gouws & Co, Haldane Martin, Platform Creative, Design Indaba (online publication)

Head of digital (web producer, WordPress site builder & designer, content manager, social media) & writer on art, design, food & wine, lifestyle
May 2020 – present

ANON. Pop Up Art Show
Founder and curator of art activist platform and pop-up gallery concept
January 2019 – present
February 2019  –  ANON. debut exhibition with 30 artists including headliners Zanele Muholi, Nontsikelelo Veleko, Lindeka Qampi, Kilmany-Jo Liversage, Danielle Clough, Mareli Esterhuizen
October 2019  –  RISE pop up exhibition featuring 40 artists, photographers & poets including Grace Cross, Kilmany-Jo Liversage, Lindeka Qampi, Nicky Newman, Carin Bester, N.D.Mazin
November 2019 to February 2020  –  RISE exhibition extended featuring 60 artists

Obs Pasta Kitchen
Co-founder, marketing, social media, content creation, public relations, project management
Cape Town, 2017-2022


Interactive Africa (Design Indaba)

Head of Digital / Digital product manager
Other roles: editor, content writer, media manager, conference social media, event marketing; from 2015: independent consultant (digital project manager (websites and apps), app builder)

FXI Digital (Knowledge Foundry)

Business development manager, content writer for e-learning, graphic designer
Cape Town, 2011-2012
Clients: Shell, General Motors, Hyundai, Toyota

one small seed

Position: Magazine editor
Other roles: distribution manager, copy editor and writer (online and print), social media.
Cape Town, 2008-2011

University of KwaZulu-Natal, English Department 

English tutor (taught and mentored two English 1 classes)
Lecturer’s assistant to Matthew Shum (senior lecturer)
Durban, 2007

Education, Qualifications and Training


Social Science Degree summa cum laude
University of KwaZulu-Natal, 2004-2007
Triple major: English, Philosophy, CCMS (Culture, Communications & Media Studies)

BA Honours Degree summa cum laude
University of KwaZulu-Natal, 2008
Major: English Studies. Minor: Philosophy


IEB Matriculation with distinction
Durban Girls’ College, 2003
Subjects (all higher grade): English 1st language, Art, Mathematics, Physical Science, Ad. Maths, Zulu 2nd language, French 3rd language, Additional Mathematics
Matric prizes: Practical Art & Mathematics


Workplace E-Learning: Creating an Effective E-learning User Experience
Dr. David Guralnick E-Learning Design Course: Kaleidoscope Learning, 2011

UX workshop and Product Management training and mentorship
Rian van der Merwe, Flow interactive, Cape Town, 2012

HTML & CSS Essential Skills
Friends of Design, Cape Town, 2013

Finance for Non-financial Managers
CBM Training, Cape Town, 2013

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
Coursera, Maryland University, USA, 2014

WordPress Essential Skills
Friends of Design, Cape Town, 2015

Select achievements

2022-24: Head of Content for The Kove Collection

2023: Artwork selected in the top 250 for the Sanlam Portrait Awards

2022: Luxembourg Art Prize Certificate of Artistic Achievement

2020: Launched online publication as Head of Digital
Exhibited in Zeitz MOCAA group exhibition, Home is Where the Art is

2019-20: Curated 3 group exhibitions of 35+ artists, for ANON. Pop Up Art Show

2017: Co-founded Obs Pasta Kitchen “soup kitchen” in Observatory, Cape Town

2014: Founded One Day Company

2012-17: Digital Product Manager for Design Indaba (Head of Digital)

2010-11: Editor of one small seed magazine (features editor and copy editor 2008-10)

2008: Invited to do an internship with One Small Seed

2007: Completed English Honours degree summa cum laude
Exhibited at KZNSA members’ exhibition

2006: Completed BSocSci degree summa cum laude (triple major: English, Philosophy, CCMS)
Joseph A.M. Naidoo Award for Excellence in English Studies
9 UKZN Merit Certificates: English, Philosophy, CCMS + Dean’s Commendation
Exhibited at the KZNSA members’ exhibition

2005: 4 UKZN Merit Certificates: Philosophy, CCMS + Dean’s Commendation

2004: UKZN rowing team: KZN Championships, RMB Universities Boat Race
Dean’s Commendation

2003: IEB Matriculation from Durban Girls’ College with distinction
DGC Matric Art prize for Practical Art
Highest grade in South Africa for Art Theory / History of Art paper in Matric finals (IEB)
Directed Inter-house Choir Singing; 2nd place in Interhouse Duets
1st Flute in DGC orchestra; 2nd Flute in KZN Youth Wind Band
Gold in Harmony SA Mathematics Olympiad (Top 10 in South Africa)
Durban Rowing Club: SA championships, KZN Championships, VLC regatta

2002: DGC Grade 11 Art prize
Honours for Academics
Gold certificate for AMESA Mathematics Challenge (Top 20 in South Africa)
2nd in Inter-house Debates

2001: DGC First prize for Mathematics and Art
Honours for Music, 2nd flute in the KZN Youth Wind Band (2000-2003)

1998: Junior Dux of Durban Girls’ College

1997-8: Represented South Africa in Primary Mathematics World Contest, Hong Kong
AMESA Mathematics Challenge 2nd place (1998) and 4th place (1997) in South Africa

Select speaking engagements, conversations, press and published work

2020-21: Features for on art, design, business and lifestyle

2020: Opinion piece in Mail & Guardian‘s ThoughtleaderStory as psychological quest (an alternative to conspiracy theory)

2014-20: Industry articles for One Day Company on content marketing

2020: 10and5 Webinar: Activism and Social Change in the Creative Industry (panel with Lerato Sengadi & Carin Bester, chaired by Carissa Cupido)

2020: Design Joburg: design chat with Donald Nxumalo interior designer & creative director

2020: Salonfestival, Cape Town: Art Activism, Curation and Image-making for Social Change (artist panel with Nicky Newman, Lindeka Qampi, Carin Bester, Andy Mason)

2020: Cape Talk: interview on Weekend Breakfast with Africa Melane

2019: Design Indaba interview: Using art activism to fight gender-based violence

2019: 44 on Long open day: Presentation on ANON. Pop Up Art Show (read transcript)

2019: Art Africa press feature: RISE: Artists unite against Gender-based Violence

2019: Beautiful Bizarre magazine press feature: ANON. Pop Up Art Show: A Dialogue on Gender

2018-20: ‘One Day’ Workshops on content marketing, social media, and digital tools for business

2018: IID presentation: Acquiring New Business through Content Marketing & PR with Haldane Martin, and other workshops on Content Marketing & Social Media for small business owners for CITI and Shopstar.

2012-15: Design Indaba: Features on design and video interviews with designers

2013: Opinion piece for Cosmopolitan Tech Hunter: Emerging designs and trends that are going to rock 2014

2013: Sawubona, SAA in-flight magazine: Faith47: Stories on the Cityscape

2008-11: Articles in one small seed magazine and video interviews for one small seed TV

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